birmingham commonwealth games 2022

Branded Content | Commonwealth Games


The 2022 Commonwealth Games, officially known as the XXII Commonwealth Games and commonly known as Birmingham 2022, was an international multi-sport event for members of the Commonwealth of Nations that took place in Birmingham, England between 28 July and 8 August 2022


The Brief

Birmingham 2022 needed reliable editing services to assist their team in delivering a number of quick-turnaround social media videos each day, for the duration of the games.

The Result

We worked closely the in-house team craft narratives and edit the ‘run and gun’ footage in to a style that captured the heart and spirit of the games. The deliverables were optimised for individual social media platforms and delivered in formats best suited to each (Instagram, TikTok, Facebook etc.). Birmingham 2022 smashed all of their expected engagement targets and connected with over one billion people.

Our Roles